The MAG weekly Blog by Lydia, every Friday 1700 hrs. Nr 70 20th October 2023
A MAG is a Modern African Girl, so no subject is taboo. My purpose is to share things which may interest a MAG.
This week's contributors: Lydia, Doré Fasolati, this week's subjects: Fashion week season and we are here for it, Birkenstock, Moschino, Craftmanship.
Fashion week season and we are here for it. Here are few of our wardrobe choices that made a major comeback during fashion week. Chunky boots have become a staple in every fashionista’s wardrobe.
These sturdy and stylish boots not only provide comfort but also add an edgy and rebellious vibe to any outfit. Pair them with a flowy dress or style them with jeans for an effortlessly cool look. Sustainable fashion is no longer just a passing trend; it’s a movement. With increasing awareness about the environmental impact of the fashion industry, designers are embracing eco-friendly materials and ethical production practices. From recycled fabrics to upcycled garments, sustainable fashion is making waves in the industry, offering stylish options that are also kind to the planet. Maxi dresses have made a comeback, and they are here to stay. These floor-length wonders exude elegance and grace, making them perfect for both casual and formal occasions. Whether it’s a floral print or a solid color, maxi dresses are effortlessly chic and provide comfort without compromising on style. Fashion trends come and go, but the ones mentioned above have captured the hearts of fashion enthusiasts around the world. From pastel power to sustainable fashion, these trends offer something for everyone. So, go ahead and embrace these fashion-forward styles to make a statement and express your unique sense of style. Remember, fashion is all about self-expression and having fun!
Remember the Birkenstock sandals worn by Steve Jobs, the main brain behind Apple, which were sold for USD 218,750 after his death? The German company Birkenstock seems to do all right and recently went to the stock market where it was valued at 8.7 billion dollars. Investors will now expect returns so expect Birkenstock to become a fashion item like Adidas, where an ordinary pair of sneakers cost an easy 100-125 $, and where the likes like Gucci sell for 650 $. And of course, you can buy nice look sneakers for 20 $....
Moschino has named Davide Renne (formerly with Gucci as head of womenswear) as its new creative director. He takes over from Jeremy Scott, who already has his own brand (Jeremy Scott) and is nicknamed fashion's last rebel, blending fast fashion and street style. Scott also started the Moschino women's line Cheap and Chic, a name under which Moschino recently launched a perfume. He dressed Madonna in a black Swarovski-lined dress for her 2015 world tour. Expect the Jeremy Scott brand to become more visible.
Davide Renne is expecting to showcase his first collection in February 2024 at the Milan Fashion Week. He announces that he will try to honour the “sala giochi”, meaning play room, Franco Moschino's design room. Franco was the founder of Moschino. Already in 1994, years before anyone else, Franco talked of ecological fashion, but died that same year of HIV AIDS. Currently Moschino works closely with Elton John's “Foundation Elton John Aids”. If it is not on it is not in?
Craftmanship. The multinationals in luxury fashion items are facing huge staffing problems. The old craftmanship, though also often craftwomenship, the leather workers, the plumassiers, the embroiderers, the jewelers and so forth are retiring one by one, and Gen Z often does not have the patience to be trained on the job for 6-8 years before being sufficiently trained to work without direct supervision. So the big brands are setting up special training schools in attractive environments and with reasonable salaries from day 1, hoping to attract the youth into “le métier” (the skilled job). For example Louis Vuitton (leather bags and travel ware) and Bottega Veneta (handbags, shoes etc) have recently opened new academies.
Lydia...
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