The MAG weekly Blog by Lydia, every Friday 1700 hrs. Nr 53 23rd June 2023
A MAG is a Modern African Girl, so no subject is taboo. My purpose is to share things which may interest a MAG.
This week's contributors: Lydia, Doré Fasolati, this week's subjects: Celebrating one year, Oldie but Goldie, Make-up ingredients, African cuisine, Espadrilles, one or two, Unkept promises.
Celebrating one year. On the 24th of June, 2022 it is one year ago that I launched this blog, and I want to thank all of you who have supported me and given me positive criticisms. A year goes by fast, but writing 52 blogs took more of my time than I had anticipated, but so it be it, and I continue. Amen. A few things stand out in this past year. The old fashion guard who so strongly influenced the 60's and 70's, causing a real revolution then, are going home one by one and their efforts have mainly been taken over by huge multi-billion conglomerates. The internet continues to change the fashion landscape, and internet sales are up a steady 10 % per annum for a few years now, and Covid gave that one a big push as well, and the first big brick-and-mortar casualties are showing. As Darwin said, the one who can adapt most will survive, not the strongest or the most intelligent. The Internet also influences what we buy, either because it has become fashionable on social media, or because of price, and some have made huge inroads into this fast and cheap fashion market, with some Chinese leading the pack. Which goes straight against the latest trend word, sustainability. The world is slowly waking up to fashion being the number 4 biggest polluter and it is becoming trendy again to wear second-hand clothes and to repair. Which has it's own problems again, Ghana is a big importer of the Obroni Waawu, for economic rather than for environmental reasons, but has to throw a big apart away because it is unusable, even for the poorest, and this ends up in our gutters. The supply countries have picked this up and are looking at bans on exports, seemingly not aware that many Africans simply cannot afford new. And, another side of sustainability is quality, and also this side is growing, with sales up for the big and exclusive brands, even our own Woodin and GTP still continue kicking. But the big brands seem to be running out of creativity, leaving space for the younger and more enthusiastic ones. Ghana is missing out there, our fashion schools are overflowing but we have 3 fashion weeks competing, rather than coordinating and pooling resources and getting the world to come and watch. And place orders. And like our music industry which is almost completely corrupted (payola), our model industry seems corrupted on a different level, the organizers insist on taking unfair advantage of the girls, and that for almost no pay or no pay at all. I am often thinking on how to put Ghana better onto the world fashion map. Think with me. A last one from last year: warnings about cancer-causing and hormone-changing chemicals in our cosmetics and foods (or clothing) are popping up more and more frequently. Take heed.
Oldie but Goldie